Responsibilities: Lead Designer
Deliverables: Responsive websites
Work done while at Razorfish
Client: Citi Bank
I was tasked with developing landing pages for Citi Bank credit cards that aligned with the overall brand positioning for each card. This work was designed within a complex back-end framework that meant a lot of technical constraints to work within. I worked side by side with the developers to make sure the designs would be executed how we wanted them within the framework. These sites also needed to be responsive designs optimized for mobile that would ultimately drive an increase in credit card response and acquisition rates.